Ash Brown chairs panel on expanding broadband access at Fiber Connect 2024
Experts will share insights on how to effectively communicate with stakeholders to promote the benefits of a fast and reliable internet
- Speakers: Ash Brown, senior director, field marketing Adtran (moderator); Kara Chandeysson, director, public policy and community engagement, Ting Internet; Chris Brooks, senior director, NY operations, GoNetspeed; Lexi Christensen, marketing director, UTOPIA Fiber
- Topics: Finding first customers: Reaching first-time broadband users
- When: Sunday, July 28, 12:40 p.m. CT
- Where: Fiber Connect 2024, Gaylord Opryland Resort & Convention Center, Nashville, Tennessee, USA https://fiberconnect2024.eventscribe.net/
Government funding is enabling new customers in previously unserved locations to access fast, reliable broadband. But as operators expand into these regions, they must build support in the communities they intend to serve. They need to employ local champions and engage constructively with first-time subscribers to highlight the benefits of improved internet access.
In this session, Ash Brown moderates a panel of industry experts who will share some of the tools, tips and best practices that service providers can leverage as they make the investment case for broadband networks in underserved and unserved locations. They will also explore strategies for communicating the benefits of broadband to potential customers.